Privacy Policy

The personal information we collect depends on how you interact with us. It may include:

• +Contact details you provide, such as your name, email address, phone number and business name, when you submit an enquiry or book a strategy call.
• +Business information you share about your store, such as your website, monthly revenue range, advertising platforms and goals.
• +Usage data collected automatically when you browse our site, such as your IP address, browser type, device information, pages viewed and referring source.
• +Communications you send us, including emails, messages and any information you choose to include in them.

We only collect personal information that is reasonably necessary to provide our services and run our business. You do not have to identify yourself when making a general enquiry, however we may not be able to assist you fully if you choose not to provide certain information.

We collect personal information in a number of ways, including:

• +Directly from you, when you complete a form, email us, call us or engage our services.
• +Automatically, through cookies and similar technologies as you use our website.
• +From third parties, such as analytics and advertising platforms, where you have interacted with our ads or content.

We use personal information to:

• +Respond to your enquiries and provide the information or services you request.
• +Deliver, manage and improve our advertising services for clients.
• +Communicate with you about your enquiry, engagement or account.
• +Send you marketing communications where you have consented, and where relevant to your interests.
• +Understand how our website is used so we can improve it.
• +Meet our legal, accounting and regulatory obligations.

Our website uses cookies and similar technologies to help it function, to remember your preferences, and to understand how visitors use it. Cookies are small text files stored on your device.

We use analytics tools, such as Google Analytics, to collect aggregated, generally non-identifying information about site usage. You can control or disable cookies through your browser settings, though some parts of the site may not work as intended if you do.

As a performance marketing agency, we and our clients use advertising platforms such as Google Ads and Meta (Facebook and Instagram). These platforms may place cookies or pixels on your device to measure ad performance and show you relevant advertising, including remarketing ads after you have visited a website.

You can manage advertising preferences directly with these platforms, for example through Google Ad Settings and your Meta ad preferences.

We do not sell your personal information. We may share it in limited circumstances, including:

• +With trusted service providers who help us operate our business, such as hosting, analytics, email and advertising platforms, under obligations of confidentiality.
• +With advertising platforms to deliver and measure campaigns, where relevant.
• +Where required or authorised by law, or to protect our rights, safety or property.
• +With your consent, or where you would reasonably expect us to for the purpose you provided it.

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. This includes using reputable service providers, access controls and secure systems. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. We retain personal information only for as long as it is needed for the purposes described in this policy, or as required by law.

Some of the service providers and advertising platforms we use may store or process data on servers located outside Australia. Where personal information is disclosed overseas, we take reasonable steps to ensure it is handled consistently with the Australian Privacy Principles.

You have the right to:

• +Ask what personal information we hold about you and request access to it.
• +Ask us to correct information that is inaccurate, out of date or incomplete.
• +Opt out of marketing communications at any time.
• +Make a complaint if you believe we have mishandled your information.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before actioning a request.

Where you have opted in, we may send you marketing communications about our services, insights and offers. You can opt out at any time by using the unsubscribe link in any email, or by contacting us directly. We will action opt-out requests promptly.

Our website and content may link to third-party websites and platforms. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any website you visit.

Our services and website are intended for business owners and are not directed at children. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, please contact us and we will delete it.

We may update this policy from time to time to reflect changes to our practices, technology or legal obligations. The current version will always be published on this page, with the “last updated” date shown at the top. We encourage you to review it periodically.

If you have any questions about this policy, want to access or correct your information, or wish to make a complaint about how we have handled your personal information, please contact us. We will respond within a reasonable time.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.